Hello there, I am Khoshnaz.
Product
Designer
&
Storyteller.
✦ AI-Native · B2B SaaS Specialist
I help teams turn messy, complex ideas into products that just make sense. From early 0→1 thinking to scalable systems, always chasing that “aha” moment where business goals and human needs finally click.
9+
Years designing
B2B SaaS
Specialist
M.Sc.
HCI
0
1
Builder at heart
My AI Design Toolkit
My Portfolio
Real problems.
Real outcomes.
Case Studies (My Design Thinking)
How I Cut ChargeX Onboarding Time In Half And Reduced Drop-Offs By Streamlining The Flow
Impacts: ⏱ Onboarding Time –50% | 🔄 Drop-Offs –42% | 🎫 Support Tickets –37%
B2B | E-mobility, Electric Vehicle Charging
How I Cut The Start Charging Journey Time At ChargeX App By Making It A One-Tap Flow
Impacts: ⏱ Session Start Time –40% | 🎧 Support Load –41% | 🤝 Sales Confidence +26% | 🧩 Scalability +43%
B2C | E-mobility, Electric Vehicle Charging
How I Transformed ChargeX Dashboards To Serve Diverse Users And Enable Scalability
Impacts: 👥 Customer Segments → Expanded | 💼 Sales Confidence → Strengthened | ⏱ Admin Workflows → Faster | 🧩 Scalability → Future-Ready
B2B, SaaS | E-mobility, Admin Portals
How I Redesigned Quddy Post-Launch To Solve Engagement Drop And Drive Repeat Scanning Using Gamification
Impacts: 🎁 Reward Redemption +62% Q1 | 📈 Weekly Scans +42% | 🔍 Partner Insights 2.3× richer | 🎟 Reward Variety +35%
B2C, Built 0→1 | Retail-tech, Consumer Tool
Interfaces Snapshots (B2B SaaS Dashboards)
How I Shaped BAY Secure’s Dashboard to Give Property Managers Real-Time Control Across Multi-Site Security Systems
B2B, SaaS, Built 0→1 | Smart Home, Consumer IoT, Security & Automation
How I Designed SenseNet’s 0→1 Wildfire Monitoring Dashboard To Turn Complex Data Into Clear, Actionable Tools
B2B, SaaS, Built 0→1 | Environmental Monitoring, AI-based Climate Tech
How I Brought BAYS Secure to Life as a Trusted Smart Home App by Designing a Clear, Reliable Monitoring Experience
B2C, Built 0→1 | Smart Home, Consumer IoT, Security & Automation
Explore more projects in e-commerce, healthcare, and branding
HOW I HELP
What I bring
to your team.
🔬
UX Strategy & Research
Qualitative & quantitative research, usability testing, competitive analysis, transforming insights into informed design decisions.
📈
Growth & Conversion Design
Data-informed experiences focused on conversion, onboarding, and retention. Optimizing funnels with UX best practices and behavioral psychology.
🎨
UI Design & Design Systems
Accessible, intuitive interfaces with strong visual hierarchy. Flexible systems built to scale with your product and team.
🏢
B2B & B2C SaaS Design
Dashboards, marketplaces, and tools for startups to enterprise, balancing user needs with business goals across complex SaaS platforms.
🗺️
End-to-End Product Design
From research and journey mapping to polished UI, thoughtful, scalable experiences across complex ecosystems, every touchpoint considered.
🤝
Mentoring & Collaboration
ADPList mentor, workshop facilitator, design process clarifier. I help junior designers grow and teams align around the right problems.
RESEARCH PROJECTS
Research fueling my
design curiosity.
Fritzi; Social Voice Assistant
Conversational AI Voice Assistant for Nursing Home Residents
GetInTouch Pin Research Project
Fostering meaningful interactions between strangers
Let's build something
worth remembering.
Whether it’s a product challenge, a design system, or just a great conversation, I’d love to connect.
