– PRODUCT DESIGNER · 9+ YEARS
Hey, I'm,
Khoshnaz.
I turn complex problems into products people actually love to use. I speak fluent design and dev — which means I build bridges, not just screens.
8+ Years of Trusted Design Partnerships with Startups and Global Brands
WHERE IT ALL BEGAN
I didn't choose design.
Design chose me.
It started with code. I spent my early years writing C# and debugging test environments before I ever opened a design tool. But something kept pulling me toward the people using the software, not just the software itself.
So I made the leap. I earned a B.Sc. in Software Engineering, followed by an M.Sc. in Human-Computer Interaction in Germany, and suddenly everything clicked. The logic I'd loved in code became the structure behind systems. The empathy I'd been curious about became the heart of every design decision.
Today I live at the intersection of strategy and storytelling, logic and empathy. I've worked with startups across four continents, built products from 0 to 1, and scaled them with intention. I don't just design screens, I help teams find clarity in the mess.
🎯 Outcome-driven
🤝 Collaborative by nature
🔬 Research-backed
⚡ Fast in ambiguity
🧩 Systems thinker
💬 Dev-fluent
🏢 B2B SaaS focus
✦ AI-native designer
9+
YEARS OF EXPERIENCE
12+
INDUSTRIES WORKED IN
10K
LINKEDIN COMMUNITY
40K+
INSTAGRAM & YOUTUBE
CAREER JOURNEY
Real impact, real teams.
Real numbers.
Nine years. Five countries. Every role I've taken, I've left something measurably better, faster flows, lower drop-off, stronger systems, happier teams. Here's the evidence.
2016 – 2020
Junior → Mid Designer · @Kermani Health Group, Tehran, Iran
+38% global user growth
Fitness & nutrition apps
Full redesign cycles
2019 – 2020
Product Designer · @Qoo Studio, Toronto, Canada
+28% mobile engagement
Accessibility-first
2019 – 2022
Mid-level Designer · @Defraged , Madrid, Spain
Quddy: 0 → 1
+62% reward redemptions
2.3× purchase insights
2020 – 2021
Product Designer · @Address Click , Tehran, Iran
Design system × 10 modules
XD → Figma migration
−25% iteration time
2021 – 2023
Senior Product Designer · @NovinArka Holding , Tehran, Iran
+22% order value
+60% engagement
+40% conversion
2022 – 2023
Founding Product Designer · @SenseNet Inc. , Vancouver, Canada
−6.5 min alert time
−85% UI inconsistency
Wildfire monitoring
2023 – 2025
Senior Product Designer · @ChargeX GmbH , Munich, Germany
−40% EV charging time
Onboarding 7min → 3.5min
−37% support tickets
Now...
● LIVE
Mentoring · Creating · Building
Mentoring emerging designers on ADPList
Su uharing honest design reflections with my 10K+ LinkedIn community
⭐ Building personal AI tools and workflows to streamline design and collaboration
BEYOND THE RÉSUMÉ
The human
behind the work.
💜
Purple is a personality
Ask anyone I've worked with — they'll say "Oh, Khoshnaz? The one with the purple everything." From my keyboard to my wardrobe, it's not just a color preference. It's how I show up.
🌍
Community is my fuel
I thrive on brilliant, curious minds . Design meetups, deep conversations over coffee, and the 10K+ community I've built on LinkedIn — connection is where I grow.
📸
Creating beyond the 9–5
What started as UX tutorials evolved into something more personal. I share not just design tips but lifestyle, learnings, and life, with 30K+ people on Instagram and YouTube.
🏋🏻♀️
Off-screen rituals
When I'm not designing, I'm lifting weights, exploring a new city, journaling ideas for my next side project, or chasing a trip that combines coffee, culture, and a great view.
WHAT I BRING
Skills that span the
full picture.
From deep qualitative research to pixel-perfect interfaces, I bring a rare combination of design craft, engineering background, and research rigour.
Design Skills
End-to-End Design
0→1 Builder
Data-Dense UI
UX & Interaction Design
Design Systems
Prototyping (Lo–Hi Fi)
User Flows & Journey Maps
Responsive design
Information Architecture
Accessibility (WCAG)
Usability testing
AI Feature/Workflow Design
AI-Native Design
RESEARCH & STRATEGY
UX Research (Qual & Quant)
Growth Metrics
Funnel & Conversion Analysis
Usability Testing
Heuristic Evaluation
User Persona Development
A/B Testing
Ethnographic Research
Survey & Interview Design
Affinity Diagramming
Thematic & Narrative Analysis
TOOLS & TECH
Figma (expert)
Claude (Code) · Cursor · ChatGPT
Gemini · NotebookLM
Vibe Coding (Cursor, V0, Lovable, Bolt)
VS Code . GitHub Copilot
Jira / Notion / Confluence / Miro
Mixpanel / Hotjar / Amplitude
Granola / Slack
HTML
Tailwind CSS
JavaScript
React
Git
Visual Studio Code
EDUCATION
The academic thread behind my
design thinking.
2023 – 2025
M.Sc. Human-Computer Interaction
Universität Siegen · Germany
Deepening my understanding of human psychology and behavior, so I can design products that don't just function — but truly resonate.
2015 – 2019
B.Sc. Software Technology Engineering
Technical & Vocational College · Tehran
Where I first bridged tech and design, Algorithms and automated testing in agile environments, a technical foundation I still lean on every day.
What you might
want to know.
What services do you offer?
I offer end-to-end product design, from early discovery to polished handoff. That includes user research, wireframing, prototyping, usability testing, design systems, and interface design. I also bring product strategy into the mix: aligning with business goals, collaborating with devs and PMs, and driving outcomes, not just outputs. Bonus: I mentor designers, too.
How do you adapt your process to different teams?
I don’t believe in rigid frameworks. My process flexes depending on context, but usually includes discovery, ideation, validation, and delivery. With startups, I work fast and lean. With larger teams, I lead more structured sprints, research plans, or design systems. Either way, I make sure we’re solving the right problems, not just shipping screens.
How do you prioritize features when everything feels important?
I zoom out. I align with stakeholders to understand business impact, look at user data to identify friction points, and synthesize research into clear opportunities. I’m not afraid to say “not now” if it protects focus. Prioritization, to me, is about clarity and courage.
Can you work with remote or distributed teams?
Absolutely. Most of my work has been remote, across time zones and cultures. I’m comfortable leading async collaboration, setting up efficient feedback cycles, and keeping design progress visible and aligned, even when we’re not in the same room.
What industries have you worked in?
I have experience working in various industries including technology, healthcare, finance, e-commerce, e-mobility, entertainment, real estate, virtual reality, telecommunications, sports, and education, which helps me bring diverse insights and solutions to each project.
How do you measure the success of a design project?
I measure success through user feedback, usability testing results, and key performance indicators (KPIs) like increased engagement, conversion rates, and user satisfaction levels.
How do you handle pivots and changing priorities?
With curiosity, not panic. I reframe, regroup, and refocus the team on what matters now. I’ve worked in early-stage teams where change is constant, I know how to adjust fast while keeping the user experience cohesive and the strategy grounded.
How do I start a project or consultation?
You can get started by contacting me through the contact form on my website or sending me an email. We can discuss your needs and arrange a consultation to explore how I can assist you.
Have a project in mind?
Whether it’s a product challenge, a design system, or just a great conversation over coffee, I’d love to connect.
