How I Crafted Peached as a Premium E-Commerce Journey That Blends Elegance, Performance, and Conversion
Peached is a luxury B2C e-commerce platform designed to translate refined brand values into a seamless digital experience. I led the end-to-end product design, crafting an elegant, high-performing interface that balanced visual storytelling with usability. By aligning brand strategy with user needs, I introduced a modular design system, optimized product discovery, and partnered closely with developers to ensure responsiveness and performance across devices, delivering a premium, conversion-driven shopping journey tailored for high-end consumers.
My Role
I led the full design process from discovery to delivery, defining the user journey, crafting the interface, and developing a visual system that reflected the brand’s premium positioning. My focus was on balancing elegance with performance, using high-end typography, immersive imagery, and intuitive flows to create a seamless shopping experience.
Team
I collaborated with brand strategists, content creators, and front-end developers to ensure a cohesive experience across visual identity, storytelling, and technical implementation. Working closely with stakeholders, I translated strategic brand goals into clear design priorities and user-centered decisions.
Industry
B2C | Luxury E-Commerce | Consumer Retail
Company
Defraged | Madrid, Spain
Streamlined Header & Footer for Conversion
A clean, responsive header prioritizes essentials for quick access, while the footer doubles as conversion support, reducing drop-off at key moments.
Home Page Built for Discovery
A modular layout adapts to campaigns, while clear hierarchy and lifestyle visuals guide luxury shoppers toward seasonal drops and curated products.
Category Browsing Made Simple
Scalable filters and clear hierarchies keep large datasets manageable, with real-time feedback and familiar patterns reducing friction.
Product Pages That Drive Decisions
Key purchase drivers (image, price, size, color) are prioritized for fast scanning, with early shipping info reducing drop-off and subtle cross-sells boosting AOV.
Frictionless Cart & Checkout
A progressive, step-by-step flow keeps users focused, with early cost transparency reducing abandonment and clear feedback ensuring recovery from errors.
Profile for a Premium After-Purchase Journey
A modular dashboard supports account management, rewards, and personalization with clarity and elegance—extending the luxury brand experience beyond checkout.
Seamless Navigation with Mega Menu
A scalable, gesture-friendly mega menu supports effortless product discovery, with clean IA and consistent grouping reducing friction across categories.
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